LEP Fitness


6 Key Things You Should Include On Your Personal Training Website…


How to swipe up more clients online…

6 Key Things You Should Include On Your Personal Training Website...

With over 3 billion people using the internet you simply cannot afford not having a website!

There are literally billions of people looking to improve their health and fitness, lose weight, build muscle, etc etc. These people are searching online for solutions and you need a good website so that you can attract them to your personal training business.

Last month I received 33 new enquiries – 75% of these new leads came online through my website. Now i’m no web developer or internet expert but over the past 5 years of running my personal training business ‘LEP Fitness’ i’ve learned a thing or two about how to attract new enquiries online.

In this post i’d like to share my wisdom to help other personal trainers grow their business. I’ll be sharing…

6 Key Things You Should Include On Your Personal Training Website…

#1 Home Page

personal training website

This is like your shop window and where many of your customers will land. You need to make-sure that you capture their attention within the first 3 seconds otherwise they’ll go elsewhere!

I’d recommend including a nice picture, either of yourself or your clients in action. Keep the content clear, and concise. You want your potential customer to know exactly what you do and how you can help them in as few a words as possible.

For example on my site I say…

“”Hi I’m Nick, a Personal Trainer & Body Transformation Coach, who can help you to lose weight, build muscle, train for an event, sport or improve your general fitness in both person and online”

#2 Packages 

online personal trainer

What services do you offer?

  • Online personal training
  • 1-1 personal training
  • cooperate personal training
  • group personal training
  • custom meal plans
  • skype consultations
  • public speaking

This is the page where you can discuss your services and what’s included. You could also put your prices and let people know more about what to expect from working with you.

#3 About You

about Nick - sheffield personal trainer

People like to know who they are going to be working with when it comes to personal training – as it’s a personal relationship!

On the ‘About You’ page i’d recommend a picture and introduction – write a brief background on what made you become a personal trainer and how you want to help people improve their lives. You could also mention your qualifications and why you are the right person to help them.

#4 Blog

fitness blog

This is one of the best things i’ve done to my website. I write a new blog every single week and it’s been a HUGE benefit because…

  1. I can help more people by providing free written content
  2. More people can find me in search engines (SEO)
  3. Allows me to sell e-books in my blogs and generate passive income outside of personal training sessions
  4. I can share my blogs on social media and draw more traffic to my site
  5. I rank higher in local search engines i.e personal trainer sheffield

#5 Testimonials 

lep fitness personal trainer testimonials

One of the things that will make you stand out from other personal trainers in your area is ‘customer feedback’ aka ‘Testimonials’. One of the things that people always comment on when they visit me for a  consultation is how many positive reviews they’ve seen either online or via my website.

Social proof is a big influencing tool and people like to see ‘reviews’ and feedback before spending their hard earned cash.

#6 Contact Page

contact page for LEP Fitness sheffield

You could have the sleekest looking website but if people can’t get hold of you then you are not going to get new customers! Make-sure to have a contact page where people can contact you via e-mail and telephone. You may also want to include a map so people can find you through their satellite navigation system.

Thanks for reading, any questions just give me a shout!

owner of LEP Fitness sheffield personal trainer Nick Screeton

Nick 🙂