Running a fitness blog is one of the essential ways to advertise your gym, personal trainer’s services, or fitness products that you’re selling.

Content marketing is a powerful and efficient tool for raising brand awareness and building a strong online presence. That’s why a fitness blog might work wonders for your professional career and help you get more interested, potential clients. But, in order for your blog to run successfully, you need to learn how to produce killer content.

If you’re not sure your content is performing well, or you just want to make improvements, this article’s got you covered. Keep reading to learn about the 6 tips to produce content that converts and gets you the desired results.

Here’s how to write for your fitness blog.

#1 Explore Topics & Keywords

Starting with the basics, it’s important that you keep your blog updated. Writing about the trending topics is one of the basics when it comes to SEO and improving your search results rankings.

So, to ensure you’re up to date and people will want to read the content you produce, you need to:

• research which topics are currently trending
• stay informed about the trends within your niche
• keep an eye on the competition
• research the best-performing keywords  and use them
• cover everything your audience would want to read about

You constantly need to read and listen about what’s happening in your industry. Then, use that information to curate new, interesting topics for your blog.

#2 Write How-To Blog Posts

People love reading blog posts that provide actual practical tips and help them find a solution to a problem or achieve their goal. If your content is valuable, they’re going to read it.

Therefore, think about the things your clients and customers would want to learn about, and write in-depth, step-by-step guides to help them achieve it.

For example, you could cover topics such as:

• how to set up a home-based gym
• how to find a personal trainer that fits your needs
• how to improve your core strength

Write in the form of a detailed guide and help your clients achieve their goals easily. This type of content will convert and improve the success of your fitness blog.

#3 Write About Nutrition 

Fitness and nutrition are so closely linked together and you shouldn’t disregard this side of the story. Healthy diet and nutrition facts are topics that can skyrocket your fitness blog and get more people on board.

Brainstorm ideas or use your experience with the clients you work with to think about the topics people will want to read about.

You could do all types of nutrition-related blog posts:

• the best pre-training meal ideas
• how to gain healthy weight
• building muscle with proper nutrition and exercise

Write about the truths and myths of the fitness nutrition world and help your readers create healthy habits. They’ll be happy to read about it from an expert and apply the practical advice to their everyday lives.

#4 Create Video Content

Your blog is the epicenter of your content marketing strategy. You need to make it entertaining, educational, and fun at the same time.

Focusing on the same type of content and writing in the same manner over and over again isn’t going to take you very far.

You need to spice things up and deliver something new every week.

Video content might just be what you’re looking for.

Combining written advice and video content is the perfect way to get more people interested in visiting your blog. Those who prefer visual content will enjoy it and find it easier to learn or enjoy your content.

Create and share videos such as:

• your morning exercise routine
• healthy breakfast preparation
• shopping for proteins
• your weekend gym routine
• vlogs

Get creative and use your imagination. Make videos that will get you the audience you need and you’ll get your blog on a whole new level.

#5 Give Training Advice

When you’re thinking about the goal of your fitness blog, there’s no room for confusion. Your fitness blog should be the go-to resource for getting fitness, wellness, exercise, and nutrition information.

Most people who’re reading a fitness blog expect to get useful training advice and improve their physical activity.

That’s why you should produce content such as:

• the best time to exercise
• recovering after an injury
• 10-minute workout sessions
• working on your legs
• the best equipment for at-home exercising

Make sure you’ve got enough blog posts covering training and exercise advice that people will find easy to understand and relate to.

Don’t write content for other personal trainers or fitness professionals. Adjust it to your average reader to ensure it reaches as many people as possible.

#6 Write Professionally

Finally, there’s one more thing you have to take care of. If you want people to perceive your blog as a reliable source of information, you need to write like a pro.

That means that the technical segment of your writing needs to be polished to perfection:

• no spell or grammar errors
• properly structured blog posts
• easy to read but not written in slang
• conversational tone
• proper vocabulary

If you think you might need help with this, here’s a list of services that might be of use. 

Use all the tools, resources, and help you can find to ensure the maximum quality of every blog post that you publish.

Final Words

Running a fitness blog is not as easy as it may seem. It takes a lot of energy, strategizing, and planning to deliver quality content that converts. But, once you learn how to do it, you’ll see it was worth the effort.

Use the advice above to produce killer content for your fitness blog and give it a breath of fresh air. Start working on some new ideas today and keep up with the good work.