LEP Fitness


Factors that influence how much you can charge as a personal trainer

Factors that influence how much you can charge as a personal trainer | LEP Fitness

Are you a personal trainer, and would you like to increase how much you charge for your services? 

Perhaps you’re not quite ready to increase your prices, BUT would like to know your future earning potential? 

If you said YES, to any of the above, then I’ve written this post to help you!

In this article, I’m going to share with you the KEY factors that influence how much you can charge as a personal trainer. Not only will I help you gain clarity on this matter, BUT I’ll also teach you what you need to do to ensure that you can increase the level of income you earn each year. 

First things first

How well do you know the area where you do your personal training sessions?

This is the first thing to consider when it comes to establishing your ‘maximum potential’ price point.

Do you know what the average wage of people in your area is? If not, you can find these statistics online.

In affluent areas, you can charge more for your services, BUT then people expect more. It’s possible to charge £100+ an hour for your services in certain areas.

On the flip side, if the average household income isn’t very high, and it’s a more deprived area, then you’re not going to be earning 80-100k a year as a personal trainer. Not as a one to one personal trainer anyway! 

In lower-income areas, you maybe want to consider other ways to grow your business and charge more. For example, switching your business model from one to one coaching to group personal training i.e. 5 people in a session and charging £20 per session each (£100), or doing a fitness class e.g. 10 people at £10 per session (£100 per session). 

Other factors that determine your price point include:

#1 Supply & Demand

The more in-demand you are, the more you charge. If you have a proven track record of results, are continually improving your knowledge as a coach, and you have a waiting list, then you are in prime position to increase your prices.  

#2 Confidence 

How confident are you in your coaching skills? Also, how confident are you in your consultations, and when working with clients? The more genuine confidence that you have, the more people will be drawn to you, and the more you can charge for your services. 

#3 Facility 

The better your personal training facility, the more you can charge. I’m not just talking about the size of the gym, equipment, etc, BUT everything from the presentation (cleanliness), staff, professionalism, etc, to the extra 5-star perks – towels, luxury products, etc. 

#4 Competition 

What are your competitors charging? While I believe you should do your own thing and be ‘unique’, it’s still important to know what other personal trainers in your area charge. Who’s the top PT, and what do they charge? You don’t want to out-price yourself – not until you have a fantastic reputation and are in HIGH demand. 

The Ultimate Guide To Building Your Personal Training Business 

Personal Trainers - How Many Sessions Should You Aim For A Week

If you’d like to take your personal training business to new heights, get more clients, get fully booked up, increase your earnings, and build an efficient business, that makes you happy, and are proud to show off; then I’d recommend picking up my ebook… The Ultimate Guide To Building Your Personal Training Business – it’s 85 pages, and it’s an excellent blueprint to help you build your personal training business in every way.