In a world where looks say a lot, health is wealth and keeping fit is one of the keys to a long life, gyms are becoming a very important social facility.
As such, everywhere you look, there are gyms and fitness houses and clubs promising you the dream body – with standard machines and equipment, highly trained professionals whose duties are to ensure that you achieve your dream body, and many other adjoining packages.
This being said, as a gym owner yourself, how do you enhance your gym in a way that attracts more clientele despite the multitudes of competitors and ensure that they become regulars and life long partners and clients? For that, you need a few fitness marketing tips that will help you market your gym and move it to the next level.
Here are some marketing tips you can apply to your gym:
Start With A Trial
One of the first things that entice people is having a taste of something for free. As a gym owner, one of the first things to do is to draw in the clientele with goodies, and there’s nothing better than giving a free trial to first-comers.
The trial is not just about money but also about the motivation. This can encourage the client to continue even after the trial has ended.
The trial could be for a limited period. However, it should include most of the programs that are being carried out in the gym. Along with this, there should be sufficient explanations and insights into these programs so clients can see that your gym is indeed served with professionalism.
Ads Are Essential
Even if your gym is already a hit, it doesn’t stop you from creating more awareness about its existence. Thanks to technological advancement, your advertisement can span through many mediums.
Run your ads on many platforms as possible, from online platforms such as Instagram, Facebook, Twitter, Telegram, etc., to the physical grounds through the use of posters and billboards.
While running your ads, ensure that your ads are reaching the targeted audience by using the right words, passing the right message, and encouraging prospects to become a part of your clientele base.
Special Offers Are Great
Just as having free trial helps to increase the clientele size, creating special offers also does the same and keeps clients loyal.
Special offers can include bonuses, rebates, or discounts for a specific time and a particular program type. Your special offers can also include group registrations or group programs and many other things.
That way, it’ll encourage those who are already clients to keep coming and enjoy the special offers. It’ll also attract more clients to join since special offers could include referral bonuses for introducing another member.
Provide Extra Information
Fitness is not all about exercise types and exercise programs. It’s also about knowing the right diet plans – what kind of food to eat and when to eat it.
For such, you could spice up your programs with health talks, medical check-ups, cooking tips, and even health sensitization along with other things to tone down the exercise and keep things interesting. These programs can create more awareness for those in the gym and your community.
Listen To Comments and Reviews
Client reviews have never failed any business. Create a platform where members of the gym can post pictures of their progress, leave their reviews, comments about their experience, and also offer suggestions on how to improve the service.
All of these can be posted on the official website of the gym or your business social media platforms, such as Twitter, Instagram, and the likes. This encourages more people to come.
Pamper Your Clients
The notion “the customer is always right” should always be applied and further pushed ahead in the customer service you offer in your gym. Thus, make your customer service a one of a kind – one that’ll not only keep your clients and members satisfied, but will also make them feel acknowledged.
Send your clients season cards and messages. Also, you can occasionally give little souvenirs to promote and encourage loyalty, check-up on your clients every once in a while, and keep them up to date with all the offers, promotions, and programs available.
These are just a few fitness marketing power tips to enhance your gym. While there’s a lot more to try, consistency is the keyword for results. Whatever you decide to do, it’s better to do it regularly to see definite results.