LEP Fitness


How To Create Great Content For Your Personal Training Website…

How To Create Great Content For Your Personal Training Website...

Starting the LEP Fitness blog has been one of the best moves i’ve made, and also the most rewarding.

I started my blog around 4 years ago and it’s been so much fun, whilst at the same time helping me to attract new clients and generate additional passive income from e-books like the 28 Day Keto Challenge.

Creating and sharing awesome content is one of the best ways to grow your personal training business.

But like anything worth having it doesn’t happen over night. Creating a buzz around your blog takes time and patience, but if you persist the results will be amazing.

I’m hoping to help get you started and therfore i’m going to share 4 KEY TIPS which you can implement straight away!

How To Create Great Content For Your Personal Training Website…

#1 Read 

One of the best ways to improve the quality of your content is to read. Whether that’s books, newspapers, online articles, blogs (or a combo of them all!). Reading will make you a better writer and can give you great ideas to talk about.

As you read and acquire knowledge you can share what you’ve learned with your audience.

I’d also recommend taking side notes of the books and articles you read, so that you have a summary and can use in your own blog posts.

Personally i’m a big fan of reading self-development and business books for acquiring useful knowledge, but I also love fiction as it helps me to relax and also ignites my creative writing side.

Being both knowledgeable and creative with your blog posts will help you engage readers, who will then ‘like’ or ‘share’ your content and keep coming back to read more!

#2 Keep Up With The Latest Fitness and Diet Trends 

There’s pretty much a new diet, or fancy supplement on the market every single week! Although you may not advocate the trend it’s important to stay up to date with what’s going on.

What are people talking about right now in the health and fitness industry?

What’s the latest dieting fad?

You can then blog about these trends and give your audience an opinion on the matter.

On the note of trends…

I recently wrote a blog on Joe Wicks which got over 2,000 clicks. He’s very popular at the moment so using him as a topic can be a great way to entice readers to read your blog.

#3 Share Success Stories 

People love stories and that’s why it’s important to share them. As a personal trainer I bet you’ve got some amazing transformations? Why not use the ‘before and after pics’ and tell a story.

For example you could write what you did to help your client, the diet they followed, the type of training they did, why you chose these methods, etc, etc


You could ask your client to write a blog post for you. For example one of the things I do is write down interview questions for clients to answer and then I publish them in a blog – see example here .

As well as client success stories you could also talk about other inspirational stories e.g.

  • The Story of how you became a personal trainer
  • Overcoming obstacles (personal experience or client experiences)
  • Sporting success stories (Olympics, World Cup, Tour De France, etc)
  • Athlete stories – Roger Federer, Cristiano Ronaldo, etc

People love to read about people! It can inspire them and create positive change.

#4 Practice Makes Perfect 

Sounds kind of obvious right? It’s pretty simple…The more you write the better you get.

I’ve never been the best at writing (especially grammar, punctuation, etc!) – I only got a ‘C’ in English GCSE! but over the past 5 years i’ve become much better, and that’s solely through practicing my writing.

Set yourself a goal to write a blog once per week for the next year (52 blogs in total) and you’ll be pleasantly surprised at how much you improve!

Thanks for reading, and make-sure to check out my other blog posts for personal trainers

fitness writer

Nick 🙂