LEP Fitness


How To Start a Fitness Blog? (10 Simple Steps)


Writing a fitness blog can be a great way to promote your business, share the knowledge that can be of help to others on their wellness journey. Also, it can create an impressive income stream if done correctly. 

How To Start a Fitness Blog? (10 Simple Steps)

So whether it’s a hobby or you’re an expert thinking of how to start a fitness blog, this DIY step-by-step guide will help you with everything related to starting a fitness and wellness blog.

 #1 Research and Pick a Niche for your Fitness Blog

Before starting a fitness blog you need to choose the right niche for your blog. This first step gives you a clear focus on what specific niche within the fitness industry you wish to cater to. Most often, a blog fails because the blogger tries too hard, targeting too many niches and peoples, rather than streamlining to a specific niche.

Before you start writing on a fitness blog, research on who your target audience is (age, gender, job, location, fitness needs, etc.), the kind of topics you wish to write on, your competitors, their style and content. All these will enable you to create a unique niche that is different and original.

If you are thinking of where to begin your search, then the internet is a great place to start. You can find some excellent fitness blog topics with a simple search online. Whatever niche and topics you write on, it is essential that your fitness blog is highly informative and helps solve the readers’ problem.

 #2 Choose the Best Hosting Provider

Getting a hosting provider for your blog is another critical step in setting up your fitness blog. If one of your motives is to set up a profit-making blog, then it is crucial that you self-host your blog, so all your content is owned by you and not by a free blog-making site.

The implication with having a free blog making site host is that if you decide to start making money from your blog, the switch can be cumbersome.

Based on my research, some of the site hosts that offer great features and functionality at a reasonable price are BluehostDreamHostHostinger, or Siteground

When choosing a hosting provider for your fitness blog, some factors to consider should include:

  • The level of customer service and support
  • Pricing and if there are hidden charges
  • Availability of free domain
  • Ease of set up
  • Trial period
  • Money-back guarantee
  • Recommendations from other bloggers
  • Security and Speed

However, if you want a blog where you can blog for leisure, then you can go for WordPress.com as your blogger platform and enjoy free hosting service.

#3 Choose a Domain Name

Once you’ve settled on the best hosting provider to host your site, the next thing you will need is a domain name for your fitness blog. Your domain name is essentially the name you wish to call your blog. Your site host provider lets you know the names that are taken, so sometimes you find out your idea for a domain name is already in existence. It’s best to have alternative names.

Also, your domain name should align with the topics you wish to blog about, it should be something catchy and web-friendly. You are going to have that domain name for years to come, so take your time and pick something that truly resonates with a fitness and wellness blog.

#4 Decide on a Theme For Your Blog

The next step is to decide on the visual aesthetics of your blog. If you decided on WordPress, then you need to change your theme from the generic free themes on WordPress.

Also, bear in mind that your theme should be responsive in all web browsers on any device, and it should be easy for readers to navigate.

Add a theme and design that lets everyone know that it is a fitness blog. Some great themes you can get to customize your blog site are:

 #5 Add Plug-Ins

For blogs hosted by WordPress, it is a great idea to add plug-ins to your blog. The benefit of this is that it helps you include other essential features that do not come with the hosting service. Always remember to add a few add-ons, not too much 

 #6 Create Some Amazing Content

I bet you have heard the saying “content is king.” We should rephrase that and say, “quality content is king.” Chumming in content after content onto your blog won’t guarantee its success. Because if it has no quality or value, then no one is going to read your blog.

So what’s the key to having killer content? You need to keep practising because the more you write, the easier it gets for you to build your blogging voice. You get to know what your audience likes best over time.

This will enable you to give them the relevant information, tweak your style of writing and delivery, and let your personality shine through in each post. You can also get writing services review from Best Writers Online for well-written content.

 #7 Use SEO for your Fitness blog

Search engine optimization is one of the most cost-effective ways you can reach out to more readers. If you need to generate reader traffic to your fitness blog, then it is vital optimizing your blog for search engines using SEO. Search Engine Optimization (SEO), when properly utilized, means that your blog appears on the first page of every potential reader’s search (Google, Yahoo, Bing, Firefox, etc.) engine result.

When making use of SEO, ensure that your content is useful, contains keywords or phrases people will likely use when looking for information on fitness. Your page loading speed is also critical because it determines how high your website is ranked in a search engine result. Additionally, your blog should be mobile friendly.

 #8 Share on social media

The use of social media has grown at an alarming rate, with about 45% of the world’s population on social media. More people are on various social media platforms each day, spending hours engaging with a ton of content. Thus, your fitness blog can benefit a lot when you share each post on social media. What’s even better is the fact that social media is mostly free marketing for your fitness blog.

Using the name of your blog, you can join either one or more social media platforms such as Facebook, Twitter, Instagram, Pinterest, YouTube, etc. Also, consider what social media platform you are likely to find your target audience. You can make use of the list of social media demographics information available online to guide you. Also, remember to make use of trending topics and hashtags to promote your blog on social media.

#9 Read Other Blogs

Besides knowing who your competitors are, as a new blogger reading other fitness blogs helps. It improves your writing and also keeps you informed on what other bloggers are doing creatively. 

Blogging communities often spring up around different niches; it is always lovely to be a part of one. The fitness blogging community can be helpful with information or questions you might have

 #10 Monetize and Earn Money With Your Blog

Finally, if you have plans of making money from your fitness blog, there are a ton of channels you can start getting paid off of your passion. You can create fitness plans to sell on eCommerce platforms via your blog, carryout advert sales, webinars, online training, sponsored content, etc.

The fitness and wellness industry is booming with millions of followers each year since there are more health-conscious individuals out there building the readership for excellent and informative fitness blogs


With the right mindset and these steps to guide you through, it’s time for you to set up that successful fitness blog!