LEP Fitness


How to Write a Bio for Your Personal Trainer Website’s About Page

How to Write a Bio for Your Personal Trainer Website's About Page

Writing a bio for your training website can be quite a stressful process!

Every person has a story to tell – whether it’s why they decided to become a personal trainer, or whether it’s sharing your transformational fitness journey of how you lost 20kg or built 10lbs of head-turning muscle mass!

It can often be hard to transform your story, passions, and interests into a bio for your website. 

The personal training industry is proliferating – it’s expected to increase by 24% by 2020. For this reason, you have to ensure that you stand out from the crowd and appeal to more clients. 

So, how can you create a great bio for your social media pages, websites, and blogs? 

Below, we explore the world of bios in the personal training world, and how to write a great one. 

Why are bios important?

You might be wondering why bios are even worth your time and effort.

A bio is an essential component of your brand, especially if you’re providing a service to help people. 

Not only will it enhance your brand, but it could be the first initial impression that a potential client has with you. 

First impressions are vital – especially when a client is looking for a service that they will pay for and become invested in. 

In summary, bios both on social media and your website are extremely important. They will help you establish your brand, increase your sales, and attract your model audience. 

Below, we’ve listed our top tips on writing a successful Instagram bio as a personal trainer. 

1. Identify your audience 

Who, in particular, are you trying to reach? Your service will likely be tailored to a specific group of people. 

Ask yourself the following questions:

  • Who is your ideal client?
  • How old are they?
  • Are they avid exercisers or beginners?
  • What do they want to achieve?
  • Are they afraid of exercising?

Once you’ve answered those, you might have a clearer idea about what tone and vernacular you want to use.

2. Plan your structure

You need to not only choose your words and tone carefully but also your structure. 

Most bios have a character limit, meaning you can’t always cram your CV into an Instagram bio. 

We highly recommend that you try to humanize your brand in your bio – perhaps with a struggle story, or a journey. Is there anything that your clients can relate to?

Don’t forget to list your credentials too. These will help you build trust with your audience. 

If you’ve got limited space/characters, these can be bullet-pointed – many social media profiles do this with an emoji. 

3. Write it in the first person 

You’re a personal trainer – emphasis on personal

Your service and company shouldn’t be speaking in second-person, it just isn’t necessary. 

Don’t write your bio like “she/he does” opt for “I do” – this will help you relate to your clients more, and feel like they’re gaining a relationship with you instead. 

If you write in the third person, you might seem a little distant, and your service might seem too formal. 

First-person will help you feel approachable, which may help clients to message you casually. 

4. Keep it short 

Nobody wants to read through pages and pages for your bio – save that for your book or blog. 

Your bio should be kept short and sweet – sometimes, it’s a hidden benefit that many social media platforms limit you. 

Get straight to the point – pick and choose your favorite points and facts about you. 

If you want to know what to include, the following an excellent starter:

  • Name 
  • Location 
  • Your services
  • Contact details 
  • Qualifications 
  • Link to relevant content 

Again, you can bullet point a lot of information just to free up some space – this also makes for easy reading. 

5. Don’t be patronizing/too technical 

This mostly depends on the clients you’re trying to attract, but you don’t want to make them feel stupid by using too many technical terms. 

Remember, not everybody will have the same training and experience as you.  

Think about it, and nobody wants to spend time with a trainer that they feel is way too qualified for them. If you speak like that on your bio, they might assume that you speak like that in real life.

Keep it conversational and authentic. Use simple language, just like you would in real life. 

This helps to humanize you, which is really important. There are now many writing services like Top Writers Review that can consult you on how properly edit and word your content in order to find the most suitable tone for your audience in particular. 

To reiterate, this all depends on who you are targeting. 

Don’t forget about the call to action. Once you’ve wowed your clients, they need to know what and how they proceed with their next steps. 

It would be entirely useless to advertise yourself and then leave your potential clients with no idea about further steps. 

Make sure that you leave them with some kind of call to action – whether that’s a link, contact details, and booking information. 

Some personal trainers will push their audience to a simple survey. This survey will quiz them on all your client’s needs and what they hope to gain. Of course, this will also require them to provide their email address. 

Some personal trainers provide a free guide, while others offer a free trial or package. 

Call to actions are arguably one of the fundamental parts of a bio. 


Biography pages are not under-appreciated or ignored, despite popular belief. Many potential clients will try to find out more about you, especially before they decide to have one on one sessions with you. 

Biographies, regardless of where they’re featured, they are so important. It can make a strong first impression, and also lead to a potential new client. 

Don’t forget; you can always adapt your bio if you get a new qualification or a new deal – it’s adaptable and will likely change as your brand and services grow. 

If you follow all the above tips, you can make sure that you have the best personal trainer bio, which ultimately will help you grow your brand.

Kristin Savage nourishes, sparks, and empowers using the magic of a word. Now she had found herself as a freelance writer. Kristin runs her own FlyWriting blog. You can find her on Facebook.