LEP Fitness


Maximise Success as a PT with your Business Card

Maximise Success as a PT with your Business Card

As a personal trainer, you always want to be securing work so that you can succeed and build your professional reputation. The more clients you can get, the better! 

There are lots of ways that you can be securing work, for example, SEO, Adwords, email marketing, flyers, etc.

But one of the most effective remains one of the more traditional methods – a business card.

Men will always need wallets, and women will always need purses!

With your business card in these two places, people with your business card are going to be continuously reminded of your personal training service! 

When the time comes, and they want to get in shape, who do you think the first person will be who they call?


In this article, we are going to look at some things you may not have considered but which are extremely important for getting the best business card, so that it’s more likely to convert potential clients into paying customers. 

Sound good?

Using an Experienced Company

For the best results, it is always important to use an experienced company to design and print your business cards. Specialists like instantprint provide a free-to-use tool to create personalised, high-quality business cards that will paint your business in a positive light and give potential clients the means of getting in touch whenever the time is right for them to invest.

Effective for Promotion

A business card is a highly effective way to promote your services and build your reputation because they can be so easy to distribute. You could pass them on to your clients, have them available in the gym and hand them out at any industry event that you attend. 

I’ve handed out business cards to taxi drivers, people I’ve met on trains and planes, etc. I have picked up a bunch of clients, whether that’s face to face clients or where I’ve designed a meal plan for somebody I met on the train! 

Of course, in order for this strategy to deliver results you will need to have a high-quality, informative and attractive business card that people will take notice of.

Importance of Design

Data highlights that there is a chance over a third of the personal training market could have a negative perception based on their business card, so it is clear that the design needs to be carefully considered. 

In terms of business card design, every industry will be different, and for the fitness industry, it is best to adopt a no-nonsense style that would catch the eye. 

The card needs to have information such as the name, contact number, and website for your PT business, but there are many other factors to consider too.

For example:

  • A professional picture of you. 
  • Clear font – so people can easily read the content.
  • Call to action – i.e., get in touch today or start your journey now.
  • A company slogan or brief statement about what your business does, for example, mine is:

“Hi, I’m Nick, a Sheffield personal trainer. I’ve helped hundreds of people lose weight, and I want to help you! With over 10,000 sessions completed, I know exactly what I’m doing and can help you to get in the best shape of your life!”

Bold Design for PTs

A study revealed some interesting facts which are worth keeping in mind when designing a business card. For personal trainers, it showed that bright, bold, or monotone cards with a large logo front and center was the most effective style of design. 45.4% favour a traditional design, so a no-frills approach is best.


It is then a case of distributing your business cards and waiting for enquiries to come in. You need to be proactive when it comes to distribution by giving multiple cards to clients that can pass on to their network, having a collection available in a busy area of the gym and also by handing them out at industry events and anywhere else you might be networking (even friends and family).

A business card can be highly effective for personal trainers looking to secure new clients and build their reputation. It is essential that this business card is high-quality and paints your business in a positive light, though, and a poorly designed card could even have a negative impact on your reputation, so good design is key.

Combine Your Business Cards:

If you combine a great business card, with excellent service and other marketing strategies, such as SEO, Adwords, Facebook Ads, social media posts, flyers, and posters…then you are certainly going to attract more clients than you can handle and you’ll be fully booked up in no time!

Wishing you the best of luck!