Thanks to the internet, the demand for a personal trainer is at an all-time high. If you’re having trouble getting started, or don’t know where to begin, you will find this guide very helpful.
For best results, the discussion entails both online and offline tips, with reference to Helloprint UK, which is an online store offering some exciting marketing products for your business. This brings us to our first tip:
Make yourself known to the community. Social media directly impacts the growth of your business. If done correctly, the majority of your clients will learn about your services from social media.
Online: Facebook, Twitter, Instagram, Personal Website…
For best results, spread the news on every available social media platform. Share your routines and achievements, health quotes and your workout pictures. This will not only motivate your current clients but will also help you win the trust of new clients too.
Having a personal website also goes a long way. Personalise your website, highlight your personal training courses, provide all the necessary information as it will go a long way in earning the trust of all your potential clients.
Offline: Flyers, Banners, Bumper Stickers, Business Cards…
The best way to promote your services offline is by word of mouth. You can also invest in some flyers and banners if you plan to offer exclusive discounts or special privileges limited periods of time. It’s a great marketing strategy in local regions.
There is bound to be lots of competition and you will have to up your game if you want to compete.
You must provide a reason for people to choose your services over others. Convince your clients that you’re willing to go that extra mile, just for them.
Keep up with the latest practices. Offer personalised plans for special clients. Communicate with your clients and make sure they have everything to get started on their training.
Make a great First Impression…
Ask any top salesman the secret to their sales and their first answer will be making a lasting impression.
As a personal trainer, it is vital that you build a positive image of your brand which inspires and encourages your clients to sign up and put in the effort towards better health.
A great way to gain clients is to offer discounts. Many people are not comfortable paying a lot of money for a personal trainer. Giving out discounts encourages them to hire you, thanks to a much cheaper cost.